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Adidas: Damian Lillard’s Forever Home in Portland
Ahead of his Trail Blazers return, Boardroom sits down with Lillard to talk about his lasting relationship with Three Stripes, the love he’ll forever have for the city, the impact he’s left there, and...
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Giannis is the New Face of Starry
The 2-time MVP joins WNBA 2-time MVP A’ja Wilson as featured ambassadors of the leagues’ official soft drink. When Giannis Antetokounmpo lands in Indianapolis to headline the NBA’s 73rd annual...
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The Budding Business of Giannis
With an extensive web of endorsements, investments, sports ownership stakes, and foundation efforts, the NBA’s two-time MVP has been building one of sports’ most impressive business portfolios. This...
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Curry Brand Signing MiLaysia Fulwiley Has Been a Long Time Coming
After playing for the Team Curry AAU team and attending Curry Camp, Fulwiley will now wear Curry Brand sneakers throughout the remainder of her collegiate career. Just ahead of undefeated overall No....
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Women Run the NIL Shoe Deal Game This March Madness
As NIL becomes the new norm, the women of college basketball have become coveted partners for sneaker brands. Boardroom dives into the business of these partnerships. As March Madness kicks off, a...
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Allen Iverson Wouldn’t Change A Thing
The NBA legend sat down with Boardroom to discuss his lasting legacy, his continued evolution as a businessman, and the upcoming documentary on his life. Thirty years after first starring at...
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LSU’s Mikaylah Williams is Jordan Brand’s Newest Face of NIL
The 18-year-old becomes just the second collegiate athlete to sign with Jordan Brand as LSU makes its latest run through March. As the defending national champions, LSU is led by some familiar faces...
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Shai Gilgeous-Alexander, Converse Set to Make More History Together
Having been with the brand since 2020, SGA will become the face of Converse after agreeing to an extension that will also make him Creative Director. Oklahoma City Thunder star and MVP candidate Shai...
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Chet Holmgren Has Been Studying the Sneaker Game for Years
The OKC rookie sits down with Boardroom to talk about his shoe rotation after playing in all 82 games, the business of brands, and much more. The summer of 2019 sticks out for both Chet Holmgren and...
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The Jordan Luka 3: A Design Driven by Dončić
Boardroom talks with the Jordan Brand team and Dončić himself to get a behind-the-scenes look at the creation of and inspiration behind the Luka 3. Since Jordan Brand‘s inception in the late 1990s,...
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A’ja Wilson’s Nike Signature Shoe Is On The Way
“What is delayed isn’t denied,” Wilson told Boardroom. Nike is scheduled to drop the signature shoe in 2025. Yes, Las Vegas Aces star and reigning WNBA Finals MVP A’ja Wilson has a Nike signature shoe...
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How the Tatum-Luka NBA Finals Matchup Elevates Jordan Brand’s Greatness
Boardroom sits down with Howard White, the longtime Vice President of Jordan Brand, to talk about the signature matchup and how it impacts both the players and the brand. There’s an old Jordan Brand...
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The Sneaker Storylines to Keep an Eye on During the 2024 NBA Finals
From Jordan Brand’s star face-off between Jayson Tatum and Luka Dončić to Kyrie Irving’s sneaker rebound with ANTA, here’s what you should keep an eye on during these NBA Finals. As the NBA Finals...
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Sabrina Ionescu’s Second Nike Signature Shoe Is Here
After the sweeping success of the Sabrina 1, Boardroom breaks down the New York Liberty star’s upcoming second shoe release with the Swoosh. The Sabrina 1 is a historic shoe for many reasons. Just the...
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The Making of A’ja Wilson’s Nike Signature Logo
While the A’One collection will not be released until 2025, Nike is beginning to tease a timeline of announcements leading up to its eventual launch. A’ja Wilson’s long-awaited Nike signature...
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First Look At Jordan Brand’s 2024 WNBA All-Star Game Uniforms
For the second consecutive WNBA All-Star Weekend, Jumpman branding will appear on the league’s showcase game unis. With a continued priority placement throughout Nike Inc.’s multi-year partnership...
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Jeremy Guthrie & the Player-owned Brand Shaking Up the MLB
With over 200 MLB players owning a pair of converted sneakers from Custom Cleats, Guthrie and his company are taking over the diamond with a grassroots and personal touch. For decade-long starting MLB...
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Air Jordan 39: Michael Jordan’s Most Involved Sneaker in Years
Boardroom sits down with the designer of the Air Jordan 39 to hear all about about MJ’s personal involvement in fueling his newest sneaker. For nearly four decades, the Air Jordan has represented the...
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Rickea Jackson Signs With Skechers, Becomes Brand’s First WNBA Athlete
In this Boardroom exclusive, the LA Sparks rookie and a Skechers exec discuss the sneaker brand’s big moment. As Skechers continues to make inroads into the performance basketball market, the company...
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Tyrese Maxey: The Face of New Balance’s Next Statement Sneaker
In launching the new Hesi Low 2, the All-Star guard says New Balance’s momentum is pushing the brand toward being “second to none.” In a rapidly rising four years, Philadelphia 76ers star Tyrese Maxey...
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