Clik here to view.
Reebok Names Shaquille O’Neal as President of Basketball
The Big Executive will be tasked with providing strategic direction, athlete recruitment, and marketing briefs for the brand’s upcoming relaunch into hoops. The first signature athlete in Reebok...
View ArticleClik here to view.
Jordan Brand Expands Growing Roster with Four NBA Rookie Signings
As part of Jordan’s continued efforts to extend into the next generation, a new collective of 1st round picks join the Jumpman family. Just ahead of the upcoming 2023-2024 NBA Season, Jordan Brand...
View ArticleClik here to view.
Reebok Signs LSU Star Angel Reese as First New Basketball Athlete
Under the new guidance of Shaquille O’Neal as President of Reebok Basketball, the company lands one of college basketball’s biggest stars and personalities. As Reebok plans to re-launch its...
View ArticleClik here to view.
Inside Nike Basketball’s 2023 NBA Rookie Class Signings
Ahead of the league’s 78th annual campaign, the Swoosh inks 13 newcomers to the Association. With nearly 70% of the NBA signed to the Swoosh after becoming the league’s official uniform manufacturer...
View ArticleClik here to view.
Stephen Curry Signs Kings’ De’Aaron Fox as First Curry Brand Signature NBA...
The new multiyear sneaker deal between the Kings’ speedster and the Warriors star’s Curry Brand will include a Fox signature shoe line. One of the top sneaker free agents on the market is officially...
View ArticleClik here to view.
The 2023 NBA Rookie Class Shoe Deal Rundown
Wemby is a Nike athlete & Scoot signed with Puma, but what about the rest of the bunch? Let’s break down this year’s NBA rookie class by shoe deals. Early on, the 2023 crop was pegged as one of...
View ArticleClik here to view.
Richfresh Leaves Mark on Historic NCAA Moment in Paris With South Carolina &...
When the two powerhouse programs face off in Paris on Monday, they’ll arrive in style with custom collaborative luxury tracksuits. As women’s basketball continues to ride a wave of momentum, another...
View ArticleClik here to view.
Signature Shoes in the NBA for the 2023-24 Season
From LeBron to LaMelo, 26 players will sport their own signature shoes in 2023-24 — more than ever before. Boardroom has you covered with the full list. Receiving signature shoes is every basketball...
View ArticleClik here to view.
How an NBA Trainer Scored His Own Global Puma Shoe Release
Celebrating the self-care mantra “Love Yourself,” the mismatched black and white pair from Chris Brickley will also be released throughout Asia and Europe. As someone who works with a high volume of...
View ArticleClik here to view.
Darius Garland Found Comfort in the New Balance Family
The company adds the Cleveland star guard to a growing roster that already includes Kawhi Leonard, Jamal Murray, Tyrese Maxey, Zach Lavine, and Dejounte Murray. In the handful of years since first...
View ArticleClik here to view.
Austin Reaves Signs Long-Term, Equity Extension With Rigorer
After the successful launch of his AR 1 signature shoe, Austin Reaves has landed a new contract making him an equity partner of Rigorer. When Lakers wing Austin Reaves first signed a shoe deal with...
View ArticleClik here to view.
Scoot Henderson is Living Out His Signature Dream with Puma
The Portland rookie enters the rare tier of having a signature shoe during his debut season. Henderson talks with Boardroom about the Scoot Zeros, his family, what’s next with Puma, and more. When he...
View ArticleClik here to view.
Kyrie Irving Becomes Equity Investor In Kicks Crew
Ahead of Irving’s first Anta signature shoe launch in 2024, the Mavs star is becoming an equity shareholder of the brand’s priority distribution platform. For decades, signature athlete shoe deals...
View ArticleClik here to view.
Best of the Sneaker Game Mailbag: Jaylen Brown, Paul George & Joel Embiid
Let’s revisit some of the best questions we’ve received from Sneaker Game readers. The Sneaker Game is our sneaker industry newsletter packed with exclusive news and access to the athletes, designers,...
View ArticleClik here to view.
Nikola Jokić Signs Signature Shoe Deal With 361°
The reigning Finals MVP looks to expand his marketing profile with a new deal making him the global face of Chinese footwear company 361°. Following up on a NBA Championship run earlier this summer,...
View ArticleClik here to view.
Nick DePaula’s Top Sneakers of 2023
2023 marked one of the most exciting years in the sneaker game in a minute. Check out the 25 top sneakers of 2023 courtesy of Boardroom’s Nick DePaula. This was one of my favorite years in sneakers,...
View ArticleClik here to view.
Nick DePaula’s 10 Sneaker Headlines to Look Forward to in 2024
Big things are in store in the sneakers space in the new year. Boardroom’s Nick DePaula breaks down what to expect and what fans should be excited about in 2024. As we move forward into 2024, a lineup...
View ArticleClik here to view.
AJ Dybantsa & Jerzy Robinson: The Next Generation of Nike Superstars
The Swoosh signs two of the top high school players in the country to NIL shoe deals ahead of their respective college — and eventual pro — careers. Nike has signed AJ Dybantsa, the No. 1 ranked...
View ArticleClik here to view.
Michael Porter Jr. Signs Puma Extension with Stewies on His Feet
As a nod to his own family’s legacy in women’s basketball, MPJ plans to play in Breanna Stewart’s groundbreaking Puma signature shoe series. After Michael Porter Jr. won a championship as a key scorer...
View ArticleClik here to view.
Jayson Tatum: The Face & Future of Jordan Brand
With an unmistakable second signature shoe, the Celtics star is looking to lead the way for Jordan’s selective signatures throughout the 2020s. When Jayson Tatum got a phone call from his agent in...
View Article