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LaMelo Ball Unveils Third Puma Signature Shoe With NFT Launch
The Hornets star carries on his now-trademark multi-color mid-cut silhouette for the MB.03, featuring a unique NFT rollout plan with Gutter Cat Gang. While jetting around from Milan to Berlin to Paris...
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The Best Sneakers of the 2022-23 NBA Season
With the NBA season now behind us and the Draft ahead this week, Boardroom looks back at the best sneakers worn this year. The hardwood heat was relentless, all season long. The NBA loosened its...
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Jordan Brand Unveils the Luka 2 Summer Launch Lineup
Mavs star Luka Doncic will show off his newest Jordan signature sneaker with the first of five retail colorways next week in Paris. After becoming just the eighth athlete in Jordan Brand’s 25-year...
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The Next Class of Signature Basketball Shoes
From Book to Scoot and beyond, which of basketball’s best are most deserving and poised to enter the coveted signature shoe game next? Since 1984, signature basketball sneakers have been the engine...
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The ‘Back2Back MVP’ Returns: Curry Brand Retroing Pack For the First Time
After originally releasing in 2016, one of the most coveted packs from Curry’s signature series is seeing a return launch on July 21. When Stephen Curry took the court for Game 2 of the 2015 NBA...
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Gabby Williams Signs with Jordan Brand
With the brand’s latest female endorsement signing, Jordan continues to emphasize its investment in women on a global scale. From a sleek pop-up design studio in Paris, France, Jordan Brand announced...
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Inside Jordan Clarkson, Meta & KidSuper’s Team-up Ahead of Paris Fashion Week
Just before inking a new extension with the Jazz, the spirited scorer created a custom suit and sneakers with Meta and designer Colm Dillane for KidSuper’s big Paris show this summer. For years,...
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Kyrie Irving Signs New Signature Shoe Deal With ANTA
One of the footwear industry’s most successful signature athletes has landed a new deal, with his own namesake sneaker expected to launch during the upcoming 2023-24 NBA season. On Tuesday, Dallas...
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Jordan Brand Is Taking Over WNBA All-Star Weekend
As the W’s annual showcase event descends on Las Vegas this weekend, four footwear launches and detailed game jerseys will debut from Jordan. In what Jordan Brand frames as “underscoring the brand’s...
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New Women’s Volleyball Footwear Brand Avoli Launches with 3 NIL Signings
The first and only footwear brand specifically made for female volleyball athletes is launching its debut sneaker next week. Despite volleyball being the top participation team sport for young women...
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Nike Introduces Kobe 8 Protro & Mamba League Tourney in Brand Relaunch
During the first phase of a reimagined rollout, Nike will begin re-releasing iconic Kobe Bryant sneakers from his playing days. Ahead of what would have been Kobe Bryant’s 45th birthday on Aug. 23,...
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Tony Parker & Adidas: A Partnership For the Long Run
As he enters the Basketball Hall of Fame, Tony Parker is teaming up with The Three Stripes to help grow hoops in France & connect with the next generation of players around the world. With a new...
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Jordin Canada’s New Air Jordan 38 PE: A Masterpiece from Ronald McDonald...
The Los Angeles Sparks guard’s newest exclusive sneaker will be auctioned off to benefit the Ronald McDonald House of Los Angeles. Ever since being named to the prestigious McDonald’s All-American...
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Adidas EuroCamp is Back Like It Never Left
After a five-year hiatus, The Three Stripes reignited its biggest global basketball showcase for the next generation’s top hoopers from around the world. Since the turn of the millennium, athletic...
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Vintage James Harden: How the Mamba Mentality Drives an MVP Winemaker
The NBA star sits down with Boardroom to discuss what he’s learned in the wine game since launching his brand, the business blueprint laid out by Kobe, and much more. Only a year in, James Harden is...
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Nike Sabrina 1: Unboxing Sabrina Ionescu’s First Signature Shoe
Get an up-close look at Sabrina Ionescu’s first namesake Nikes as she becomes just the 12th WNBA player to receive a signature shoe. View this post on Instagram A post shared by Nick DePaula...
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The NBA’s Fashion Elite Level Up Their Style Game
After serving as nightly billboards during arena entries for some of the biggest brands in the world, players are now taking an even more active role on the business side of the fashion industry. As...
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How Local Artists Helped Kyrie Irving Unveil His ANTA Signature Logo
While Irving is in China for his first official tour with ANTA, four stateside muralists created 11 art installations in LA, New York, New Jersey, and Dallas to celebrate the Mavs star’s new logo. No...
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How Devin Booker Created a Future Classic With the Nike Book 1
From lifelong sneaker collector to refined tastemaker, the evolution of Devin Booker can be simply seen in his first signature sneaker. It took all of five minutes to pass after Drake walked off...
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2023 WNBA Finals: Aces & Liberty Shoe Deal Breakdown
As the two superteams prepare to tip off, the sneakers hitting the hardwood will feature a wider range of brands than any other WNBA Finals before it. Since the spring, the New York Liberty and Las...
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